WHEN LESS CAN OFTEN BE MORE.

The Picto watch (designed in 1984) takes timekeeping down to the minimum.

Softer Than Steel chair by Nendo for Desalto. Nendo’s simple and elegant work: http://www.nendo.jp/en/release/2017/

Chocolatexture by Nendo for MAISON&OBJET. Chocolates as representations of Japanese words for texture.

Symbols can say a lot with an economy of image. Like this classic atomic icon.

Swiss graphic design has an inherent simplicity: goo.gl/yJTXcS

Camera designed by Jonathan Ive and Marc Newson.

Album covers The Dark Side of the Moon, Pink Floyd, 1973.

Coexist, The xx, 2012.

Words of wisdom Some well used quotes, but they’re still worth revisiting:

“Simplicity is the ultimate sophistication.” Leonardo da Vinci

“Everything should be made as simple as possible, but not simpler.” Albert Einstein

“The ability to simplify means to eliminate the unnecessary, so that the necessary may speak.” Hans Hofmann

John Maeda’s book is a thought-provoking read: goo.gl/rhd5CY