DESIGN BY DIETER RAMS.

For forty years, the iconic German designer applied his careful, minimalist aesthetic to the Braun product line. His work has been a considerable (and recognized) influence on Jonathan Ive, who is the Chief Design Officer of Apple, and the connection is easy to see.

The SK4 is known as “Snow White’s coffin”, a reference to its transparent plexiglass lid. The nickname was coined by Braun’s competitors. This radio/record player, called a “Phonosuper” by Braun, was designed in 1956.

Rough concept drawings (below) by Rams.

By the way, I’m wearing this watch while writing this post.

Dieter Ram’s ten design principles.

Good design:
1. is innovative.
2. makes a product useful.
3. is aesthetic.
4. makes a product understandable.
5. is unobtrusive.
6. is honest.
7. is long-lasting.
8. is thorough down to the last detail.
9. is environmentally friendly.
10. involves as little design as possible.

A good Dieter Rams resource: https://dieterrams.tumblr.com