THE SCALE OF THE UNIVERSE.

Both posts this week are about our place in the universe. In this animation, we zoom out in increments of ten (every ten seconds) from an overhead view of a couple in a Chicago park, to the edge of the known universe, then zoom back in to enter the nucleus of an atom inside a person’s hand. Charles and Ray Eames, the influential American designers, released the final version of their project in 1977. It was based on the book “Cosmic View” (1957) by Kees Boeke. See the film here: https://goo.gl/DHFCci

“Powers of Ten” might not seem so ground-breaking today, but it was made long before the existence of Google Earth and the level of computer effects that we’re all so familiar with.
There have been many references to this project in pop culture. Here’s an intro to “The Simpsons”: https://goo.gl/zcc4Us

And the ending sequence of “Men in Black”: https://goo.gl/zjrRSy

A 2012 version by Danail Obreschkow: https://goo.gl/2kKQ9j

The book version by Philip and Phylis Morrison was published in 1982. (Philip narrated the 1977 film.) The sequence is shown on 42 right-hand pages. Zooming inwards, from one billion light-years out in space to the components of an atom. A few of those steps are shown below.

New approach
This book by Caleb Scharf with diagrams by 5W Infographics and illustrations by Ron Miller, is a new approach to the “Powers of Ten” idea. https://goo.gl/na4jMg

SHAPES AND ARROWS.

Most of the flowcharts that we remember are humorous or philosophical (above example by Gustavo Vieira-Dias), but explaining a process through a series of options has many utilitarian uses in a wide range of disciplines. However, this humble infographic format has been much maligned because of it’s use in unspeakably bad PowerPoint slides and various other baffling informational material. I was in an interminable presentation recently when a thought occurred to me: No need to protect this proprietary process, just convert it into a bad flow chart. Then people will have absolutely no chance of decoding it.

Although most examples are not admirable in terms of design, many of them have a very worthwhile function. They present information about a sequence of decisions in a relatively clear way. This is especially useful in, for example, the design of computer programs.

There’s a recognized system of meanings for different shapes in a flowchart. More technical charts often use a wide range of shapes.

Before computers, templates like this were common. And they’re still available, if you want to make a chart the analog way.

Draw.io is a good online resource for creating flowcharts (and other process charts): https://www.draw.io

Two fun examples by Wendy MacNaughton, whose work will be featured in an upcoming post.

PANTONE MAKES THINGS EASY.

If you want to to win prizes with your 2018 infographics, there’s a simple answer: Use plenty of Pantone 18-3838 Ultra Violet.

From the Pantone website: “A dramatically provocative and thoughtful purple shade, Pantone 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.”

This other home page statement is pretty meaningful: “Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now.”

Read more of these kind of insights here: https://www.pantone.com/color-of-the-year-2018

And get a mug to remind you each morning: goo.gl/KWx7VD

Of course, the real ultra violet is not in the visible area of the electromagnetic spectrum. However, it gives us a sun tan (or sun burn), and makes for interesting effects in night clubs. It’s also good for killing germs. But we can’t directly see it.

Anyway, a combination of Pantone 18-3838 and a Spirograph should be enough to clean up the top data viz awards this year.
See my advice on making fake data viz here: https://wp.me/p7LiLW-11q

A general post about Pantone: https://wp.me/p7LiLW-qq